Over nine-in-ten newcomers to Canada have a smartphone, and newcomers are power users of their devices, far more likely to use their mobile phones for messaging, calling, online banking and video streaming compared to the general Canadian population according to … Continue reading →

Top 10 lists are always fun, and this one based on SRG’s 11th annual Must Keep TV brand study in the U.S. market earlier this year is no exception. It’s striking that for the first time in over a decade, … Continue reading →

The Pyeongchang Winter Olympics captured Canadians’ imaginations this winter generating strong audiences for sponsors and advertisers on TV, digital and social channels according to Solutions Research Group’s Sports Marketing Report – Pyeongchang 2018 Edition, based on 1,000 interviews conducted nationally. … Continue reading →

Scandal’s Olivia Pope had better watch her back, because House of Cards’ Frank Underwood is coming for her. Must-see TV is giving way to “much-stream TV,” with Americans increasingly likely to name streaming services such as Netflix, Hulu and Amazon … Continue reading →

Traditionally characterized by their Xs and Os, sports are increasingly being joined by the Xs and Ys of keyboards and game controllers. Whether you think of eSports as a real sport or not, eSports are a firmly entrenched aspect of … Continue reading →

When it comes to online retail in Canada, most of the dollars flow through the mighty Amazon. Sixty per cent have purchased something from Amazon in the past six months according to our research. That’s more than twice number who … Continue reading →

Recording Industry Association of America recently published its report on the U.S. music market. The key statistic that stood out was the number of paid music subscriptions in that market which RIAA says came in at 22M by the end of 2016. … Continue reading →

December 2016 – Findings from our syndicated studies were cited in The Globe & Mail, Media in Canada, cartt.ca and CBC recently… Click on the links to read and find out more … The passion, pain and joy of being a Toronto … Continue reading →

The Rio Olympics captured Canadians’ imaginations this summer generating very strong audiences for sponsors and advertisers on TV, digital and social channels according to SRG’s Sports Marketing Report – Rio Olympics Edition being released today, based on 1,000 interviews conducted … Continue reading →