Despite threats from over-the-top services like Netflix, Amazon and increased use of web video and mobile alternatives, the big four TV network brands are top-of-mind and continue to stay relevant for TV viewers, according to the latest edition of our … Continue reading →

Tim Hortons and retailer Canadian Tire do an exceptional job associating themselves with youth sports in Canada based on unaided recall scores, according to Solutions Research Group’s Canadian Youth Sports Report, the most comprehensive, independent study ever undertaken on kids … Continue reading →

84% of Canadian youth in the 3-17 age range participate in sports of some kind and 60% do it on an organized basis according to the Canadian Youth Sports Report being released today. The levels of competition on the fields, … Continue reading →

The news that George Stroumboulopoulos will join the Hockey Night in Canada team next season made the analysts at SRG think about the characteristics of the NHL audience in Canada. Who follows the NHL – the league and its stars and who … Continue reading →

SRG’s most recent quarterly research found that online video continues to invade screens of various sizes with YouTube and Netflix as the prime sources of growth. Overall, 81% of online Canadians are watching short videos online or on mobile in … Continue reading →

ABC, CBS, FOX and NBC continue their grip on the top four positions on the list of top 10 TV brands that American consumers consider “Must Keep TV.”  It’s a close race for #1 with ABC posting just a slight … Continue reading →

SRG’s most recent quarterly research found that a whopping 80% of online Canadians are watching YouTube every month. That is the highest reach in our six years of quarterly tracking. Daily reach is almost 15 million and 40% are being … Continue reading →

27% of Netflix subscribers in Canada watched at least one episode of House of Cards within the first twenty-seven days of the show’s release, according to our recent research. But did all those viewers ‘binge view’ the series? Some did, … Continue reading →

Canadians who have taken to social media to actively talk about TV they’re watching – as they’re watching it – have become a widespread phenomenon. Described as “social TV viewers,” they represented 27% of online Canadians in the second quarter … Continue reading →