More Canadian TVs are ready for Internet movie content, according to our latest edition of Digital Life Canada quarterly. Game consoles like XBox 360, PS3 and Wii are in nearly half of Canadian Internet households and of these, over half … Continue reading
iPads, iPhones in Canada
Since Apple’s record-breaking quarterly results earlier last week, we have spent some time working through our tracking studies and spreadsheets to provide a Canadian market angle and our results are in. As of mid-January 2011, we are estimating that there … Continue reading
Wireless Subscribers Hungry For a Deal
A special research study undertaken in association with Cartt.ca shows that Canadian wireless subscribers are are seeing the big ad campaigns and know they can shop around more than they ever have – and they’ll take their business to the … Continue reading
Consumers Crack Open Wallets for Digital
2010 will be a milestone year for digital and entertainment product spending; Apple’s iPad is just the tip of the iceberg, according to our quarterly Digital Life Canada study. Some of our findings this quarter: 57% of Canadian households (7.5 … Continue reading
Dad, What’s a PVR?
More Canadians now catch their favourite TV shows online than by personal video recorders and video-on-demand combined. According to SRG’s most recent quarterly study of Canadians’ digital habits, 50% of online Canadians watched TV online at some point in the … Continue reading
Will You Buy the Apple Tablet?
We interviewed 1,000 Canadians coast to coast and asked them if they were interested in an Apple tablet device – the results are in. For a full profile (drum roll), take a look at this (PDF)
Who Wants a Tablet? Everybody.
New SRG research suggests that the new Apple tablet will significantly expand Apple’s customer base and has wide appeal. Nearly two-in-three U.S. consumers (63%) expressed interest in an Apple tablet, with 21% expressing strong interest, above the initial level of … Continue reading
CBS on Top as NBC Slides; Food & USA on the Move
CBS is the new top ‘must keep TV’ brand in America (chosen by 49%), narrowly beating ABC (48%), which led the pack as the top brand for 2 years, according to SRG’s third annual syndicated TV brand survey. FOX is … Continue reading
Will Consumers Pay for Online Content? Don’t Bank on it
Companies looking to monetize their content with online subscription models would be advised to look for additional sources of revenue according to results from the Q3 edition of Digital Life Canada, SRG’s quarterly trend survey. The research benchmarked consumers’ willingness … Continue reading
Beyond the Pink iPod
There is no question that broadband, mobile and social media are playing ever-growing roles in women’s lives in both Canada and the U.S. However, our 2-year research study on Women & Digital Life, first conducted in the U.S. and later … Continue reading