‘TV Everywhere’ is Popular with Consumers

Multichannel News has a pretty complete summary of our findings here. One interesting observation they had is that only 3 of the top 10 TV brands consumers want are currently participating in the trial (CBS, HBO, History). Contact lgambee@srgnet.com if you need more … Continue reading



Hispanic Women Among Top DVD Buyers

While fewer women overall are buying or renting DVDs, not all segments are abandoning the format says our recent research – moms with kids under 12, Hispanic and African American women in particular continue to be engaged with the DVD … Continue reading


Mobile Future Taking Shape

With laptops breaking the 50% mark among online Canadians and smartphones passing the 20% mark among wireless subscribers, the mobile future is beginning to take shape, according to SRG’s Q1 2009 edition of Digital Life Canada (formerly Fast Forward Quarterly). … Continue reading


Mom is a Guitar Hero

OVER HALF OF American women say they are game-players, in one form or another. And their favorite console game is Guitar Hero. While their participation in console gaming (Wii, PS2, XBox and handhelds) remained steady at just over one-third (35%), … Continue reading


Top Tech Brands for Women

Apple takes the top spot among technology brands among American women, followed by Sony, Microsoft, Dell and HP.  As part of our Women & Digital Life study we asked: “which technology brand or company do you admire the most?” on … Continue reading


Connected and Watching

We are pleased to be rolling out our findings from our Women & Digital Life research study. The first edition of the study last year received very positive feedback and we decided to launch a follow-up. We designed it to be a … Continue reading


Women & Digital Life… Coming Soon

As of early 2009, three out of four women and girls in the U.S. were active online and even more used wireless devices. Nearly 40 million play console games, and twice as many spend at least a few minutes daily … Continue reading


The Battlestar Galactica Factor

In November 2008 during the sweep period, we asked 1,200 viewers to tell us their “must keep TV” brands if they could keep only a limited number of channels to watch in their households. The results are becoming more interesting … Continue reading