Consistent with consumer enthusiasm for the “TV Everywhere” concept promoted by Comcast and Time Warner south of the border, nearly 7-in-10 Canadian TV viewers say being able to access their cable channels on the web or mobile is an “excellent” … Continue reading
‘TV Everywhere’ is Popular with Consumers
Multichannel News has a pretty complete summary of our findings here. One interesting observation they had is that only 3 of the top 10 TV brands consumers want are currently participating in the trial (CBS, HBO, History). Contact lgambee@srgnet.com if you need more … Continue reading
Mobile Phone More Important Than PC For Young Women
With over 80% of women using a wireless device and 17% now using a smartphone such as an iPhone, BlackBerry or models from HTC, Samsung, LG or similar, the mobile phone may increasingly be displacing the PC for women, especially … Continue reading
Hispanic Women Among Top DVD Buyers
While fewer women overall are buying or renting DVDs, not all segments are abandoning the format says our recent research – moms with kids under 12, Hispanic and African American women in particular continue to be engaged with the DVD … Continue reading
Mobile Future Taking Shape
With laptops breaking the 50% mark among online Canadians and smartphones passing the 20% mark among wireless subscribers, the mobile future is beginning to take shape, according to SRG’s Q1 2009 edition of Digital Life Canada (formerly Fast Forward Quarterly). … Continue reading
Mom is a Guitar Hero
OVER HALF OF American women say they are game-players, in one form or another. And their favorite console game is Guitar Hero. While their participation in console gaming (Wii, PS2, XBox and handhelds) remained steady at just over one-third (35%), … Continue reading
Top Tech Brands for Women
Apple takes the top spot among technology brands among American women, followed by Sony, Microsoft, Dell and HP. As part of our Women & Digital Life study we asked: “which technology brand or company do you admire the most?” on … Continue reading
Connected and Watching
We are pleased to be rolling out our findings from our Women & Digital Life research study. The first edition of the study last year received very positive feedback and we decided to launch a follow-up. We designed it to be a … Continue reading
Women & Digital Life… Coming Soon
As of early 2009, three out of four women and girls in the U.S. were active online and even more used wireless devices. Nearly 40 million play console games, and twice as many spend at least a few minutes daily … Continue reading
The Battlestar Galactica Factor
In November 2008 during the sweep period, we asked 1,200 viewers to tell us their “must keep TV” brands if they could keep only a limited number of channels to watch in their households. The results are becoming more interesting … Continue reading