With an all-time record of 3.7 million newcomers expected to arrive in Canada in the 2016-2025 period*, the growth of the Canadian market is increasingly driven by the arrival of newcomer families forming households, buying products and establishing new brand … Continue reading
Tag Archives: Equity
The Battlestar Galactica Factor
In November 2008 during the sweep period, we asked 1,200 viewers to tell us their “must keep TV” brands if they could keep only a limited number of channels to watch in their households. The results are becoming more interesting … Continue reading